When was stella cidre released

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You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Skip to content Home Stella Artois Cidre. Have you tried Stella Cidre? What did you think?

Like this: Like Loading Hoptails: How brewers are taking on cocktail culture. Who drinks the least - men or women? Revealed: Nearly half of Brits are cutting back on the booze. Currently reading 9. What went wrong for Stella Cidre? Craft and class: Who shuns mass-produced beer? Recommended for you. The first move in the coming cider war comes this month, when Anheuser-Busch InBev 's Stella Artois takes its cider product national.

Stella Artois Cidre, which was introduced this past May in a limited release, will now be available in all 50 states.

Cidre pronounced CEE-dra is described as a European-style cider with a drier, crisper flavor profile than the sweet beverage consumers often associate with cider. Despite sporting the same upscale Stella Artois branding its parent beverage has made famous, Cidre is targeting a different consumer.

Read more : Stella Artois hops on the cider bandwagon. It's a notable reversal of a trend that has plagued beer in recent years: continued loss of market share to wine and spirits. The new product, called Cidre Pear, will be launched in the UK in June this year, just over a year since the Belgian beer brand unveiled its first cider. The company is not only hoping to capitalise on the success of its Cidre label with the new product, but also tap into the fast-growing pear-flavoured cider segment.

Stella Artois Cidre Pear will be sold in ml bottles and six-bottle cases and will be available in multiple grocers, independents and wholesale convenience stores from June as well as on-trade outlets from mid-May.

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