When do klout scores update

Klout has taken this a step further by looking at how these actions compare with the individuals habits. The same approach has been taken with the other areas the tool measures in a bid to reflect quality rather than quantity. But what do the score changes really mean for people? Anyone working in social media knows how hard it is to measure with any real accuracy the impact of your efforts. A lot of what we do is based on educated guesswork, instinct and interpretation.

If we know how it works we can act accordingly and watch our score go up, safe in the knowledge that we are heading in the right direction. Some business have jumped on the Klout band wagon and are offering perks to influential individuals— these perks include free products, invitations to events and travel upgrades. Free stuff is a pretty cool but there are other benefits too. For businesses this is a good way to stretch limited marketing dollars — spend on their most influential customers and let these customers help market the company by word of mouth or posts, blogs….

Klout is especially of interest to people who want to influence others — like sales people, advertisers, and politicians.

Klout provides a measurement tool for the amount of online influence you have so that you can track your social media reach and impact. Employers and recruiters in some industries are even beginning to look at Klout scores of prospective employees as part of the hiring process so as you are updating your resume you should be checking on your Klout score too.

Oh no! Also, it may have something to do with the implementation of GDPR. Is there a short answer? Sure: because it was stupid. Klout took the entire spectrum of human interaction and condensed it to a two-digit number that you could use to bludgeon anyone who failed to adhere to its scoring algorithm.

It was tacky and basic and cheap. What was it? A measly 62, even though it said I was an expert in subjects such as journalism, publishing and — oh — Made in Chelsea.

What does it mean now that Klout has died? It means we have entered a more sophisticated age of interaction. We have come to realise that the infinite richness of the human condition does not easily lend itself to the kind of cold, hard, robotic quantification that Klout offered.