Why do celebrities make fragrances

But the fragrance market as a whole actually grew by 1. That drop, she points out, could partly be down to fewer launches. There might be fewer celebrities cologne-ising the shelves sorry , but Smith says the market is still strong. When he was the NYT's scent critic, Burr famously awarded Britney's Midnight Fantasy four stars, implying there should be no snobbery about celebrities if the smell itself is good.

He cites Sarah Jessica Parker's Lovely as one of the best of the celebrity fragrances he came across and is now even developing his own, called You or Someone Like You. Fisher says: "I think overall what we're seeing is the polarisation of the fragrance market. But at the other, consumers are becoming more selective. They're spending the same amount of money but going towards a more niche or premium offering.

But if the current sales trends continue, there could well be far fewer famous faces plastered across perfumes in the future. Celebrity fragrances: A brief history. If you have a story suggestion email entertainment. Meet Leeds and Reading 'female headliner'. Image source, Getty Images.

Beyonce and Ariana Grande are among the singers to have launched their own perfumes. Since then, the 21st century has been marked by an onslaught of celeb fragrances, the trend beginning in earnest with Glow by Jennifer Lopez.

Lo alone. I frequently get to work directly with the celebrity client, quickly recognize their tastes, and identify their likes and dislikes. Also similar was the campaign, comprised of Instagram shares that found Jenner and KKW posing with alongside black Friesian horses, their own mane styled to match. Jenner was also sure to share some BTS of the shoot along with her initial announcement, lending the entire ad an air of authenticity.

Givenchy was proud to say: This was her fragrance. But Ivanka—who is she? Share Facebook Pinterest Twitter Tumblr. What's hot. Tags: adam levine britney spears Business celebrity perfumes finance perfume sarah jessica parker.

Her latest launch, One by Jennifer Lopez, has just launched in stores and is already a bestseller. Celebrity fragrances, and endorsements, stretch back further than you might think.

In Elizabeth Taylor launched her iconic bestseller White Diamonds, which has made more than two billion dollars in sales since. These were the original Hollywood celebrity scents. For the cost of one bottle, you are transported into the fantasy world of your chosen A-lister.

So, what magic formula results in the enduring appeal of the celebrity fragrance — and why are they such huge money makers? According to a Daily Express report, a Spears fragrance was sold every 15 seconds. The Daily Mail claimed in that J Lo was making more money from her fragrances than from her music. This is partly because fragrance has some of the biggest profit margins in the whole beauty industry. The actual perfume oil in one of these scents probably equates to no more than a few pounds.

And then you put it in a bottle, and you mark it up — and these are generally not at all cheap. Another reason celebrities create perfumes is their potential for psychological closeness. You can smell perfume but cannot see it.